Developing Business with Social Media Marketing

Twitter is an online social networking and  microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as “tweets”

 
 

“the qualities that make Twitter seem inane and half-baked are what makes it so powerful”

Jonathan Zittrain, Professor of Internet at Harvard Law School

 
 

Twitter for Companies

According to Forbes, US companies love Twitter, and many of them have frequently updated Twitter accounts. European companies, however, rarely do and many European CEOs don’t even know what Twitter is.

Translated, it pretty much means the following: US companies have PR and media experts who told their CEOs “You thought that blogging was stupid, and look where it’s at now. You don’t want to miss the Twitter train, because Twitter is the next blog.” European companies either don’t have these people, or they simply don’t care.

Loic Le Meur, founder of Seesmic, told Forbes that “if European CEOs think it is a waste of time to Tweet, it is arrogant and a wrong step in their company’s strategy. Twitter is an efficient way to get closer to your clients.”

 
 

Use and Social Impact

Twitter has been used for a variety of purposes in many different industries and scenarios. For example, it has been used to organize protests, sometimes referred to as “Twitter Revolutions” and which include the 2011 Egyptian revolution, 2010-2011 Tunisian protests, 2009-2010 Iranian election protests and 2009 Moldova civil unrest. The governments of Iran and Egypt blocked the service in retaliation.

And in May 2008, The Wall Street Journal wrote that social networking services such as Twitter “elicit mixed feelings in the technology-savvy people who have been their early adopters. Fans say they are a good way to keep in touch with busy friends. But some users are starting to feel ‘too’ connected, as they grapple with check-in messages at odd hours, higher cellphone bills and the need to tell acquaintances to stop announcing what they’re having for dinner.”

By Rusdi, Rusdi


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