Apple assaulting TV

Apple works on a gesture-controlled TV.

Apple develops a new product line. The so called iTelevision, mounted with the iOS operating system, should process together with iPhone, iPad and MacBook via Apples application AirPlay. If the iTV will be released in 2012 or 2013, or whether if the device will be controlled with a touchscreen, gestures or voice recognition is still speculated in professional circles.

According to Business Insider, the voice recognition technology Siri shall provide the basis for the Bluetooth communication with the TV. A special feature that Siri offers is a surprisingly accurate way to search answers to almost every topic. The Information stored in the iCloud could be accessed via iPhone and then transferred on the iTV device the view certain thematic programs. A drawback could be the short battery life of the iPhone.

Steve Jobs, the founder of Apple who died in the late 2011, was talking about the prototype in his biography. The TV should be very easy to use:

“I’d like to create an integrated television set that is completely easy to use.”

He continues:

“It would be seamlessly synced with all of your devices and with iCloud.” No longer would users have to fiddle with complex remotes for DVD players and cable channels. “It will have the simplest user interface you could imagine. I finally cracked it.”

According to the Wall Street Journal, Steve Jobs has been criticizing television as user-unfriendly as well as cumbersome. Due to different paths of transmission such as cable or satellite with different technologies the development and innovations would be more difficult. Jobs has claimed repeatedly that media companies did not have a standardized digital strategy. Even Apple TV, Apples streaming service on iTunes, was abandoned after a very short period. The Wall Street Journal still supposes Apple to work on a new technology in order to transfer movies on television.

The Wall Street Journal reports, that Eddy Cue, Senior Vice President, and others from Apple have met with media executives from several large companies to describe that vision.

Apple analyst Gene Munster speculates that all you’ll have to do is screw in your cable or satellite’s coax cable in the back and the TV will do the rest. No more boxes.

We should still keep in mind that there is a lot of speculation and no real information given out by Apple yet. But it is very possible that we will see this device in the next couple of years.

I’ll keep track of it.


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