Mercedes-Benz (B-Class) – A World’s First in Collision Avoidance

I was currently thinking what kind of topic that I’m going to write into my blog post until I saw a Mercedes-Benz advertising while I was watching movie on television last night then I decided to write it here.

New Mercedes-Benz B-Class is the first Car in the world with Collision Prevention System


The research results prove, in Germany more than 22 percent of passengers or the driver’s fatal injuries caused by automobile collisions from behind. As in the United States, the figure is larger, namely 31 percent. Mercedes-Benz estimates that around 20 percent of all rear-end collisions can be avoided and the severity of such accidents can be reduced a further 25 percent with the use of radar-based collision prevention technology. Prior to this, Mercedes-Benz have gained valuable experience from developing the adaptive cruise control feature DISTRONIC PLUS, which slows or accelerates the car according to a preset distance with the vehicle in front, and brake assist BAS PLUS which ensures maximum brake pressure if applied under emergency situations (drivers have been found to not apply sufficient brake pressure under panic braking). Building on that same knowledge, Mercedes-Benz has now perfected the next step in collision prevention technology to be cheap yet reliable enough for series production in the highly cost sensitive small car segment.

Called COLLISION PREVENTION ASSIST, the system is able to recognize stationary objects ahead of the vehicle and if the gap is rapidly reducing dangerously, an audible warning chime is sounded to alert the driver while at the same time, the brake cylinder will be “primed” to deliver maximum brake pressure as soon as the driver hit the brakes. On PRE-SAFE equipped cars, if an imminent collision is detected, all passenger seats will be returned to upright position, lowered windows raised and opened sunroof closed, and seat belt pre-tensioners will be “pre-charged.” If you have to hurled forward, PRE-SAFE make will make sure you are to be hurled forward in the best position possible given the circumstances.

Mercedes Thanks the Airbag

“Thanks Airbag.” We, however, feel that to entirely sum up this commercial’s accomplishments, it would better be named, “What’s Past is Prologue.” Here’s why.

The spot celebrates the 30th anniversary of the arrival of automobile airbags in Mercedes Benz’s with super-cool imagery of people floating car-less along nighttime highways. They eventually find themselves in collisions, and the only thing that materializes to save them are airbags.

Here’s the prologue part: The narrator says, “Stay as you are airbag. We will need you in the future—just not as often.” At which point, we see a driver avoid an oncoming collision with a tanker because of a dashboard warning alarm. The tagline: “The B-Class with Collision Prevention Assist as standard.”

We would be even more impressed if the warning alarm screamed out, “Stop texting while driving”

By Rusdi, Rusdi


WhatsApp Messenger

Well some of you may already know this application called WhatsApp Messenger, I know it since 2010 as one of my friend told me about this application particularly for smartphone and I think I’m going to write about it.

WhatsApp Messenger is a smartphone messenger available for Windows Phone, Android, BlackBerry, iPhone, and Nokia phones. WhatsApp uses your 3G or WiFi (when available) to message with friends and family. Switch from SMS to WhatsApp to send and receive messages, pictures, audio notes, and video messages. And you can free download it here on your smartphone.

The different from SMS?

SMS is an older messaging system with a limited functionality and high cost. WhatsApp Messenger aims to provide more at a lower cost. We are sure you and your friends will figure out the difference between SMS and WhatsApp Messenger very quickly.

The Advantages

I collected all the resources about the main point why people are using WhatsApp:

  • you could still send regular SMS to your friend me that have another brand of smartphones such as Android, Iphone or Blackberry.
  • whatsApp is very convenient – people just like and prefer short message services. Your argument could equally be used to compare why people don’t just send emails instead of text messages.
  • you don’t need to log in, and use a lot of battery power continuously running. This is particularly noticeable on android, they also lose connection frequently and you require to re-log in for it, so Whatsapp is essentially an IM that just works very well on all platforms, without any of the drawbacks of other messengers.

Security Concern

At least these are some lack of WhatsApp that I found on Wikipedia,

In September 2011 a new version of the WhatsApp Messenger application for iPhones was released. In this new version, the developer has closed a number of critical security holes that allowed forged messages to be sent and messages from any WhatsApp user to be read.

On January 6th 2012 an unknown hacker published a website ( which made it possible to change the status of an arbitrary whatsapp user, as long as the phone number was known. To let it work it only required a restart of the app. According to the hacker it is only one of the many security issues in Whatsapp.

Another was on the 9th of January Whatsapp reported to have implemented a final solution. In reality the only measure that was taken, was blocking the website’s IP-address. As a reaction a Windows tool was made available for download providing the same functionality. This issue has not been resolved until now. The first notification of this issue has been reported to Whatsapp in September 2011.

By Rusdi, Rusdi

We want your empathy – Blackberry Empathy

You may already know about smartphone called Blackberry, but I think you have not heard about this one of the new type of Blackberry smartphone namely Blackberry Empathy and I think you will surprise with it as I was at the first time.


For their sponsored project held by RIM Blackberry at the Art Center College of Design, designers Kiki and Daniel had to incorporate an interface that integrates human emotions with the concept of social networking. The result of this exercise was the Empathy concept. The phone is used in conjunction with a biometrics ring that is worn by the user to collect “emotional data”. Spec-wise it features a transparent OLED screen that becomes transparent when not in use and opaque during interaction. The front is all touch surface, while on the back there is a physical keyboard.

As Daniel describes the interface:

It is of course touch based and all the user’s connections are shown graphically so you can see who is connected to whom. Each contact has an avatar that is encompassed by two colored rings. The inner colored ring shows the contact’s previous emotional state, and the outer ring represents the contact’s current emotional state. It is important to show the shift in emotions in order to see how an event has affected that contact.

Another important feature that we felt was important was the “Emotional Health Chart”. This chart would monitor the user’s emotional health through an indefinite period of time. One would be able to see how a certain event, or phone call/ message has affected the user. Obviously, if the chart shows someone is always upset, there would be a problem… If permitted, a user would be able to view other user’s charts as well.

Unfortunately I couldn’t show you the video in here since a lot of videos on youtube that we can’t watch or share in Germany and I’ve tried to fix it and post it with another kind of website here but it seems it didn’t work but if you wanna watch the video, just click on this link and it will show you the video.

And I’m sorry for only a short post, because I tried to find another sources like for example I was looking for the problem or disadvantageous of this smartphone but unfortunately I don’t find any of them it because they’re still in project which means not produced yet, but I’m promise if I found more information about it I’ll post it soon.

By Rusdi, Rusdi

Remember everything – Evernote

I never know this kind of software before since I got to know from somebody who was giving a presentation about Evernote in our Business Application course, and I was not so impressed with the the tool for the first time until I tried to installed it one time on my computer suddenly I was really impressed and this tool is pretty useful especially for me who really easy to forget something that I just recently learned or knew.

Evernote is a suite of software and services designed for notetaking and archiving. A “note” can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten “ink” note. Notes can also have file attachments. Notes can be sorted into folders, then tagged, annotated, edited, given comments, searched and exported as part of a notebook. Evernote supports a number of operating system platforms (including Microsoft Windows, Mac OS X, Chrome OS, Android, iOS and WebOS), and also offers online synchronization and backup services.

Evernote is available in a paid version or a more restricted, advertising-supported, free version. Use of the online server is free up to a certain monthly usage limit, with additional monthly use reserved for paying subscribers.

Free and Premium account

The free online service has monthly usage limitations (currently 60 MB/month), and displays a “usage” meter. A premium service is also available that currently costs $5 per month or $45 per year, and currently offers 1,000 MB/month usage.

As well as the larger per-month upload limit, the premium service features faster word recognition in images, greater security and text searching within PDF files.

The free service is supported by advertising, on both the web interface and in the application. The premium service allows the user to disable this advertising.

Free service also does not allow files be available offline. Sometimes it does make them available from cache but that can cause conflicts when synced.

All Evernote accounts, both free and premium, have a maximum limit of 100,000 notes and 250 notebooks

Problem for Mac user

Regarding to the article that has been written by Aaron Harpole, he wrote that the Evenote application for iPhone and iPad is so bad and why?

Regarding the lack of rich text editing on the iPad period, the reason for that is simply because Apple doesn’t actually offer APIs that let you do rich text editing. They offer text box controls that let you enter and edit plain text, but if a developer wanted to offer rich text editing on an iOS app, he/she would have to implement the whole thing from the ground up. Apple has actually done this in their iWork for iPad apps, but for whatever reason decided that it isn’t ready for prime time and didn’t make the APIs for that public for other developers to use, leaving them to have to invent their own solutions (and probably do a poorer job of it).

It’s a tricky thing to do because you have to essentially reinvent all of the core functionality, too, like pressing and holding on text to get the magnifying glass to come up, copy and paste, etc.

Evernote mentioned on their Vyou channel that they’re working on adding rich text editing to iOS, citing it as one of their most requested features, but it’s taking them awhile to implement. To add insult to injury, it’s probably only a matter of time before Apple adds rich text editing to its SDK which will make that reinventing of the wheel all for naught.

At the end I hope this post will be useful for you to read.

by Rusdi, Rusdi

Google announces Search by Image and Voice Search for Desktop

I dont know if its too late to share or not because everybody seems to know this news that Google Search now can be searched by image and voice instead of typing on searching box.

While Google is still by far the most dominant search engine on the Web, it can’t afford to rest on its laurels with Microsoft constantly adding new features to its Bing search engine. At Google’s ‘Inside Search’ event, the company has announced several new features designed to ensure it stays on top of the lucrative search engine game. Users will now be able to search using images, enter search terms by voice and have the top search results pre-rendered so they appear instantly.

Google Goggles has been letting users conduct searches based on pictures taken on mobile devices since 2009 and now Search by Image brings the same functionality to the desktop. Users can drag and drop an image from the Web or stored locally on their computer over the Google search box and Google will try and identify it and bring up relevant results. Users can also Search by Image by copying and pasting an image URL or uploading an image by clicking on the camera icon in the search box. Google is also releasing extensions forChrome and Firefox browsers that will let users search an image on the web by right-clicking on it.

The company says it is rolling out the feature globally in 40 languages now, but it doesn’t look to have been activated in my neck of the woods yet so I wasn’t able to put it the test by attempting to identify the location of my holiday snaps. If you point your browser to and see a camera icon in the search box, however, you should be good to go.

Another feature making its way from mobile devices to the desktop is Voice Search. The feature is limited to Chrome 11 or higher users who will see a microphone icon in the search box. Users can click on the icon and speak their search – provided their computer has a built-in or attached microphone.

Also revealed at ‘Inside Search’ is Instant Pages, which is basically an evolutionary step of its Instant Search feature introduced last year that provides search results as you type. To speed up things even further, Instant Pages will pre-render the top search result in the background so it will appear instantly when clicked. Instant Pages will be included in the next beta release of Chrome but can be tried now with the developer version.

Check out the videos below for examples of the new Google features.
google search by image

google search by voice

by Rusdi Rusdi

Should your company Twitter?

Regarding to my last post Developing Business with Social Media Marketing, in this context means with Twitter, as I got a feedback from Mr.Spear to look out the link Twitter for Business on Pistachio by Laura Fitton and I think its a good research to continue my last post.

Pistachio Consulting helps companies, brands, agencies and high profile individuals make smart business use of microsharing tools like Twitter. They provide briefings, consulting, strategy, training and full microsharing programs that create value, engage customers, learn more about their customers and better engage with their market. They also offer professional services and research to support microsharing inside the enterprise. They add an article Twitter for Business blog post, Chris Brogan which really good to look out, and here’s the article.

Twitter for Business blog post

Chris Brogan wrote a very concise and useful post on how to use Twitter for business. In it, you will find ideas on creating an account, topics to consider for the medium, a check on Twittetiquette, and an assessment of both the minuses and the pluses of having a Twitter presence.

The conversation at Chris’ blog got into a lot of different tactics, with many useful comments. As for business value on the strategic side, and these are some of tips :

  • When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
  • Commenting on others’ tweets, and retweeting what others have posted is a great way to build community
  • Ask questions. Twitter is GREAT for getting opinions.

Twitter Problem

There is also problem on Twitter at least until I found the article that has been wrote by Brandon De Hoyos as I was looking for my research about Twitter on Google, there is problem that interesting to discuss with.
While many corporations and even mom and pop companies have rushed to join the flood of businesses on Twitter, many are figuring out the hard way that their Twitter-based marketing just doesn’t pay out.

The problem, according to Twitter users, is a flood of one-dimensional tweets marketing wares without any real connection between a business and its followers.

“People aren’t on Twitter to be advertised to,” said Nathan Mathews, social networking consultant for Kuru Footwear, an active footwear company in Salt Lake City, Utah.

“They joined Twitter to become part of a bigger conversation that crosses borders, ethnicity, cultures, and religions.”

by Rusdi, Rusdi

Developing Business with Social Media Marketing

Twitter is an online social networking and  microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as “tweets”


“the qualities that make Twitter seem inane and half-baked are what makes it so powerful”

Jonathan Zittrain, Professor of Internet at Harvard Law School


Twitter for Companies

According to Forbes, US companies love Twitter, and many of them have frequently updated Twitter accounts. European companies, however, rarely do and many European CEOs don’t even know what Twitter is.

Translated, it pretty much means the following: US companies have PR and media experts who told their CEOs “You thought that blogging was stupid, and look where it’s at now. You don’t want to miss the Twitter train, because Twitter is the next blog.” European companies either don’t have these people, or they simply don’t care.

Loic Le Meur, founder of Seesmic, told Forbes that “if European CEOs think it is a waste of time to Tweet, it is arrogant and a wrong step in their company’s strategy. Twitter is an efficient way to get closer to your clients.”


Use and Social Impact

Twitter has been used for a variety of purposes in many different industries and scenarios. For example, it has been used to organize protests, sometimes referred to as “Twitter Revolutions” and which include the 2011 Egyptian revolution, 2010-2011 Tunisian protests, 2009-2010 Iranian election protests and 2009 Moldova civil unrest. The governments of Iran and Egypt blocked the service in retaliation.

And in May 2008, The Wall Street Journal wrote that social networking services such as Twitter “elicit mixed feelings in the technology-savvy people who have been their early adopters. Fans say they are a good way to keep in touch with busy friends. But some users are starting to feel ‘too’ connected, as they grapple with check-in messages at odd hours, higher cellphone bills and the need to tell acquaintances to stop announcing what they’re having for dinner.”

By Rusdi, Rusdi

Are you creative enough?

If you haven’t seen Prezi yet, and you really want to learn something new which is really different,  I highly recommend checking it out.

What is Prezi?

Prezie differs from PowerPoint, it is a web-based program that allows you to create more of a canvas presentation instead of a sequential slide presentation. Think non-linear. It allows you to incorporate not only text and pictures, but videos and other presentation objects.  You can create your presentation online and then download the final product so that you don’t require an internet connection to display the presentation.

and here is one opinion from Jay Ball, written on his WordPress blog :

In a nutshell, Prezi is a Flash-based presentation system that allows users to create incredibly dynamic presentations. Presentations where you can zoom in and out across a large area (no slides), create motion paths, embed images and video and do things that previously needed a pretty competent Flash developer and a whole chunk of time. It kicks traditional slideware way into touch.

Why do you have to choose Prezie?

There are so many reasons why you should use Prezi for your next presentation, and here are some of them :

  • Forces you to think about the relationship between the ideas you intend to present
  • Very flexible in what/how you can present.  Good with both pre-planned paths, on-the-fly path changes, and even a combination of both
  • End product presentation is sure to have WAY more of an impact than powerpoint or keynote

That said, that Prezi’s benefits easily outweigh any possible negatives. Invest some time getting to know this new tool, and you’ll be able to take your presentations to the next level

here’s a short video about Prezi

Business and conferences

As a presentation and public speaking medium, Prezi is frequently used an alternative to slide shows and PowerPoint.The product has been used by numerous leadering voices in business and politics to share and explore their ideas. Notably, The World Economic Forum is currently using Prezi as part of its presentation and media strategy.

Many TED Conference speakers have used Prezi, including TED curator Chris Anderson, who used a prezi for his acclaimed TEDGlobal 2010 presentation: How Web Video Powers Global Innovation. Michael Chasen, President/CEO of Blackboard, Inc. used Prezi to deliver the keynote their BbWorld 2011 annual users’ conference.

Are you creative enough to create your presentation on Prezi?

by Rusdi Rusdi

Mind Maps Mind Maps Mind Maps Mind Maps Mind Maps …

XMind  –easy mind maps

Whoever likes to use mind maps may know about XMind already. A Tool to create mind maps with a couple clicks only.

XMind is a crippleware and hence there are two different types available. One is free and one is commercial. Nevertheless, there’s no lack of any essential feature when using the free version. You can find a complete overview of what XMind Pro (49$ a year) offers you by clicking on this link.

XMind allows you to keep ideas and structures neatly arranged. The freeware links text fields and connections to vivid diagrams and possibly uploads results to the web. It is possible to create classic mind maps as well as fishbone diagrams or spreadsheets by selecting the appropriate template. The style can be changed even when processing without additional manual effort. An essential part for easy handling contributes to the webbrowser-like user interface. XMind allows to open multiple tabs simultaneously, that allows you to keep track on different projects. Connections, bubbles and so on can be colored and moved freely. Finished diagrams can be saved in .JPG, .HTML, Word-Doc or PDF and uploaded onto which makes them easily accessible for different persons on different locations. XMind Pro even allows you to add audio comments.

Here’s a Video Tutorial:

Recently, announced a new portable version of XMind.

“XMind Portable version is special designed for people who have limitation to install software on computers, or have to use XMind temporarily on other computers.”

Great! Now I can use XMind on university-computers as well.

Even Biggerplate supports XMind as they reported on their blog!

“The addition of XMind to the library is yet another exciting step forward for Biggerplate, and a testament to a fantastic piece of software that has been making some big waves within the mind mapping world!”

I am going to use this awesome freeware in the future. It helps me to sort and collect information as well as getting a general illustrative overview on certain topics.

Franz S.